The Definitive Guide to Retargeting

The Definitive Guide to Retargeting

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Gone are the days of casting wide audience nets and hoping for the best returns. Rein a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness.

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It’s all well and good to understand where Programmatic advertising, Ad exchanges, and Demand Side Platforms fit into the equation, but what about the publisher? Does RTB benefit the publisher rein any way? Econsultancy.com identified six benefits for the publisher which include:

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So, whether you’re a multi-million $ advertiser or a small business just getting started, you can likely fit programmatic into your advertising budget.

Programmatic guaranteed. Similar to a preferred deal, but there is no auction bidding. The publisher and advertiser have a direct agreement on a fixed price for ad inventory. It guarantees the advertiser a certain amount of inventory and guarantees the publisher revenue for that inventory.

This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

If you're building a dynamic website, take the time to research your requirements and find the technology that best fits your needs.

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This is where programmatic advertising comes into the picture. Programmatic advertising is set to represent over $96 billion worth read more of digital display transactions in the US alone, as vermittels eMarketer. 

Programmatic advertising is based on efficient targeting. Here are some common methods advertisers use to target ads:

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